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Rear view accounting, the traditional compliance-based approach used by the accounting industry, often falls short for entrepreneurs. This approach entails receiving financial reports from bookkeepers about a month after the close of each month, making it difficult to address problems and make informed decisions promptly. On the other hand, forward facing financial insights involve creating forecasts and budgets for the future. By continuously comparing actual performance to targets set in forecasts and budgets, entrepreneurs can make necessary adjustments to achieve their goals and improve business performance. This approach fosters a forward-looking mindset that allows entrepreneurs to manage ad spend, assess the impact of hiring new team members, and make other critical decisions with confidence.