
Private Practice Owners Club Secrets To Recruiting PTs with Brian Weidner of Career Tree Network
Brian Weidner, President and Co-Founder of Career Tree Network, has been a resource for companies looking for PTs for over a decade. Rather quickly, he figured out that if you’re looking for a PT, you have to be constantly active and working your recruiting plan. Most PTs like where they’re working and aren’t necessarily looking for their next job. However many are what Brian would call “passive” applicants, looking to just “see what’s out there.” If you’re not able to successfully land a new grad or happen to catch a productive PT in between jobs, then these are the applicants that you’re most likely trying to attract. How do you grab their attention? What do you say in your ad, and what do you focus on? Are there any other ways to advertise besides online ads? Brian shares with us the secrets to getting PTs attention and in your door.
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