How I Built This with Guy Raz

ICYMI... HIBT Lab! Babish Culinary Universe: Andrew Rea

Dec 1, 2022

Andrew Rea, creator of the Babish Culinary Universe, shares his inspiring journey from aspiring filmmaker to YouTube sensation. He opens up about the therapeutic nature of his initial cooking videos, sparked by a Parks and Recreation scene. The conversation dives into the intersection of pop culture and food, his mental health struggles, and the authentic connection he builds with his audience. Rea also discusses the financial evolution of his channel and his big dreams for a multimedia culinary brand.

46:57

Episode guests

Andrew Rea

AI Chapters

Episode notes

Intro

3min

From Loss to Culinary Passion

12min

From Kitchen Therapy to YouTube Stardom

3min

From Screen to Plate: Culinary Inspiration

13min

The Financial Growth of Content Creation on YouTube

2min

Navigating Authenticity in Culinary Content Creation

2min

A Brief Hiatus with Engaging Podcast Promotions

2min

Navigating Success and Mental Health in Content Creation

12min

Aspirations of a Culinary Multimedia Empire

4min

Growing up, Andrew Rea dreamed of becoming a Hollywood filmmaker. But the special effects production job he landed after college left him feeling…uninspired. After a series of creative defeats and mounting relationship troubles, his therapist suggested he find a new creative outlet. Andrew decided to make a short cooking video inspired by an episode of Parks and Recreation and uploaded it to YouTube...

This week on How I Built This Lab, Guy asks Andrew about his journey from TV and movie buff to YouTube cooking sensation. His channel, Babish Culinary Universe now has nearly 10 million subscribers. Plus, Andrew candidly shares how his struggles with mental health have shaped his career.

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