How I Built This with Guy Raz

Beautyblender: Rea Ann Silva

Dec 19, 2022
Makeup artist Rea Ann Silva, the visionary behind Beautyblender, revolutionized the beauty industry with her iconic teardrop sponge designed for high-definition filming. She shares her journey from struggling single mother to successful entrepreneur, revealing the challenges she faced and the significant partnerships that fueled her rise. Rea discusses the transformation of makeup application techniques and Beautyblender's evolution from niche product to retail giant, along with innovative sustainability efforts in the beauty space.
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ANECDOTE

From Perfume to Cosmetics

  • Rea Ann Silva's entry into makeup artistry began with a job selling perfume, which she found isolating.
  • She transitioned to cosmetics after observing the positive interactions and higher earning potential of makeup counter staff.
ANECDOTE

London Calling

  • Rea Ann met a Saudi prince while living in West Hollywood and began a relationship that led her to London.
  • She lived there for a couple of years before realizing she wanted a career and returning to America.
ANECDOTE

Meeting Eric Dickerson

  • Rea Ann met NFL player Eric Dickerson through Rick James and they became engaged after she became pregnant.
  • She appeared on Oprah, envisioning life as an NFL wife, but the relationship ultimately ended.
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