The Brand Called You features a striking entrepreneur, Madhavi Vippulancha on the show today. Madhavi is the Co-Founder of Vistaraku which is a venture that makes organic leaf tableware. Madhavi is a pharmacy graduate who has also worked as a pharmacist in the US.
Madhavi has taken up several types of courses like organic and natural farming, yoga, and even early childhood education. She started a composting unit in Hyderabad where she observed that there is no alternative to plastic whatsoever. Hence Madhavi along with her husband took up organic farming full time with a goal to create biodegradable products. They launched Vistaraku, a venture that offers organic leaf plates and bowls. This is not only a more sustainable option but is also very cultural.