Premium Members, click here to access this interview in the premium area
Jenna Harrison of www.theuncommonway.com appears to be living her dream — and has been, ever since she threw in her great career to pursue her dreams of travel and freedom.
I first became aware of her when we connected via email, and she told me that she had built her business by implementing strategic constraints and sticking to a 3-day workweek.
Since then, she’s grown the business to a point that allowed her to retire her husband early, move their family to their dream location, buy their dream home, and live what she calls a “blue zone” lifestyle overseas.
As someone who’s all about living the life I want — and with that being the number one reason I started a photography business so that I could stop trading hours for money — I was keen to schedule this interview.
I did have some reservations, though.
Although she doesn’t label herself as a mindset coach, there’s definitely a hint of those “woo-woo” concepts that I’m a little wary of.
But then I read and watched some of the success stories from the business owners she’s helped… and it’s clear there’s a ton we can learn and apply to our own businesses.
In this interview, Jenna shares how you can build a 3-day workweek photography business by focusing on mindset, smart systems, and designing your business to serve the life you actually want.
Here's some more of what we covered in the interview:
From wedding bookings to world travel – how Jenna built freedom into her photography business
Why mindset, not marketing, became the secret weapon behind her rapid growth
The sales shift that turned awkward chats into confident, high-converting conversations
Breaking free from the business fishbowl and spotting opportunities others miss
How working with a Princeton-trained coach unlocked Jenna’s next level of success
The three pillars of a thriving photography business – unique offer, strong systems, CEO mindset
Pricing with confidence and why money mindset determines your income more than your skill
The discomfort hack – leaning into fear as the fuel for faster growth
From 30 days of going live to unstoppable visibility and resilience through practice
Why scheduling downtime is the real key to creativity and fresh photography ideas
CEO time vs editing time – how to structure your week for balance and growth
Building a sustainable business that thrives on your unique strengths and actually feels effortless
Overcoming scarcity thinking and shifting from “not enough” to “I’m worth it”
The small mindset tweaks that open the door to premium clients and bigger bookings
Smart systems that save hours and stop business overwhelm before it even starts
Living like the world’s healthiest communities – how Jenna’s Blue Zone lifestyle boosts her business success
What’s on Offer for Premium Members
If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, a fantastic back catalogue of interviews, and have ALL future interviews delivered automatically to your phone or tablet. Plus, special member-only interviews.
So whether someone's looking more for the strategy or looking more for the mindset, the truth is that it's always wrapped up together. If you don't believe in yourself, if you don't have the confidence to sell, if you don't have the mindset, then all the strategy in the world won't. – Jenna Harrison
You'll also receive access to the members-only Secret Facebook Group, where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. The group also has FB live video tutorials, role-play, and special live interviews. You will not find more friendly, motivated, caring and sharing photographers online. Seriously, that's not all.
When airlines are selling a business class ticket, they're not like, “And if you buy business class, we're going to give you this, and we'll give you this and we'll give you this.” No, you get the business class. That's what you get, right? And plenty of people are happy to pay for that and wouldn't even want to go coach to save money. They want the business class experience. – Jenna Harrison
In addition to everything above, you'll get access to instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable, and build friendships with other pro photographers with motives similar to yours – to build a more successful photography business.
What is your big takeaway?
Following this interview, I’d love to know if you're taking anything from what Jenna shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, leave your thoughts in the comments below; let me know your takeaways and what you plan to implement in your business based on what you heard in today's episode.
I often say we think we're swimming in an ocean of possibilities, but the truth is, we're in a fishbowl inside the ocean, and that fishbowl is our mind, and it just filters opportunities. It filters possible decisions for us different ways of thinking. We don't realize it's happening, but unfortunately, we're limiting our moves, basically, if you think of it like chess, based on what we believe to be true, and often it's an unwritten script. We never get to see it, but it's still there in our brain. So once I opened up to unlocking some of those mindset pieces, all of a sudden, there were new opportunities I'd never considered. – Jenna Harrison
If you have any questions I missed, a specific question you’d like to ask Jenna, or a way to thank you for coming on the show, feel free to add them in the comments area below.
iTunes Reviews and Shout-outs
I check for any new iTunes or Google reviews each week, and it's always a buzz to receive these… for several reasons. Firstly, it's confirmation that I'm on the right track with the interviews and that they are helping you improve your photography business. That's awesome! Secondly, iTunes and Google are the most significant podcast search engines, and your reviews and ratings help other photographers find PhotoBizX. More listeners mean more interviews and, ultimately, a better show.
Your life changes every time you take even one baby step in the direction of allowing tolerating discomfort, you open up possibilities for yourself that the old you wouldn't even have considered. – Jenna Harrison
If you have left a review in the past, thank you! If you haven't and you'd like to, head to https://photobizx.com/itunes or https://photobizx.com/google. You can leave some honest feedback and a rating, which will help me and the show. I'll be sure to thank you on the show and add a link to your website or blog if you let me know the URL of your website and your name. Alternatively, if you've left a review for PhotoBizX and are looking for more backlinks to help your SEO, leave a review for the new Photography Xperiment Podcast. Email me your keywords or phrases and where you'd like me to link them.
I now believe that I get as much from my clients as they get from me, and it's a really amazing, exciting partnership, and neither of us know where it's going to go. That's the great thing about coming together to create something new. – Jenna Harrison
Another great way to get a backlink to your site is to send a video testimonial. It doesn't need to be fancy, and your phone will be perfect. Click record and tell me how PhotoBizX has impacted you and your photography business.
The post 632: Jenna Harrison – Building a 3-Day Workweek Photography Business appeared first on Photography Business Xposed - Photography Podcast - how to build and market your portrait and wedding photography business.
