Project $100k Ep. 2 - Domains, positioning and course delivery

Today we’re back with an episode of our Project 100k series, which is all about my journey as a creator going from 0-$100k selling through Lemon Squeezy. I’ve been a podcast producer for years but would like to stop trading my time for money and find a way to build an asset that makes me money while I sleep. In this episode we give our first update on the progress I’ve made on the name, positioning, course outline and distribution.

Timestamps

• 00:00 Intro
• 01:08 James being stuck on Guernsey
• 02:42 Deciding on the course name
• 08:41 Delivery and pricing
• 11:27 Pricing of cohort vs self paced
• 17:00 Competitor research
• 24:37 Monetization through affiliates
• 26:25 Curriculum Continued
• 31:36 Workshops
• 35:28 Marketing
• 41:01 Wrap up

As always thanks for being a listener of the Make Lemonade show. Hosted by @jrfarr & @jmckinven— brought to you by LemonSqueezy.com. 

If you're looking to sell digital products online, be sure to check out Lemon Squeezy or follow us on Twitter @lmsqueezy.