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Make Lemonade
Project $100k Ep. 2 - Domains, positioning and course delivery
Mar 7, 2024
Exploring the journey from trading time for money to creating passive income. Topics include course naming, positioning, delivery methods, pricing strategies, competitor research, and monetization through affiliates. Insights on curriculum design, workshops, and marketing strategies for selling digital products.
42:11
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Quick takeaways
- Transitioning from time-based course to comprehensive academy focusing on diverse lessons.
- Strategic approach in selecting course name/domain and offering flexible pricing structures for enhanced engagement.
Deep dives
Rebranding the Course: From Two-Hour Podcast to Pod Academy
The host discusses revamping the course's approach, shifting the focus from "Two-Hour Podcast" to a comprehensive learning academy, aiming to take novices from basic podcasting knowledge to creating successful shows, emphasizing a wider range of lessons beyond time limitations.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode