Make Lemonade

Project $100k Ep. 2 - Domains, positioning and course delivery

Mar 7, 2024

Exploring the journey from trading time for money to creating passive income. Topics include course naming, positioning, delivery methods, pricing strategies, competitor research, and monetization through affiliates. Insights on curriculum design, workshops, and marketing strategies for selling digital products.

42:11

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Quick takeaways

Transitioning from time-based course to comprehensive academy focusing on diverse lessons.

Strategic approach in selecting course name/domain and offering flexible pricing structures for enhanced engagement.

Deep dives

Rebranding the Course: From Two-Hour Podcast to Pod Academy

The host discusses revamping the course's approach, shifting the focus from "Two-Hour Podcast" to a comprehensive learning academy, aiming to take novices from basic podcasting knowledge to creating successful shows, emphasizing a wider range of lessons beyond time limitations.

Guidance and Structure in Course Learning

01:55

Introduction

3min

Building a Podcast Academy

13min

Podcast Course: Identifying Target Customers and Competitive Research

8min

Exploring Video Production Equipment and Software Options for Courses

2min

Creating and Publishing Multimedia Content

4min

Designing an Expert-Led Course Curriculum

6min

Optimizing Content Delivery Strategies

6min

Today we’re back with an episode of our Project 100k series, which is all about my journey as a creator going from 0-$100k selling through Lemon Squeezy. I’ve been a podcast producer for years but would like to stop trading my time for money and find a way to build an asset that makes me money while I sleep. In this episode we give our first update on the progress I’ve made on the name, positioning, course outline and distribution.

Timestamps

00:00 Intro
01:08 James being stuck on Guernsey
02:42 Deciding on the course name
08:41 Delivery and pricing
11:27 Pricing of cohort vs self paced
17:00 Competitor research
24:37 Monetization through affiliates
26:25 Curriculum Continued
31:36 Workshops
35:28 Marketing
41:01 Wrap up

As always thanks for being a listener of the Make Lemonade show. Hosted by @jrfarr & @jmckinven— brought to you by LemonSqueezy.com.

If you're looking to sell digital products online, be sure to check out Lemon Squeezy or follow us on Twitter @lmsqueezy.

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Make Lemonade

Project $100k Ep. 2 - Domains, positioning and course delivery

Podcast summary created with Snipd AI

Quick takeaways

Deep dives

Rebranding the Course: From Two-Hour Podcast to Pod Academy

Optimizing Domain Name Selection: Naming and Domains Dilemma

Cohort-Based Learning Model: Self-Paced vs. Cohort Approach

Workshops with Industry Experts: Enriching the Learning Experience

Guidance and Structure in Course Learning

Remember Everything You Learn from Podcasts