8min chapter

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Project $100k Ep. 2 - Domains, positioning and course delivery

Make Lemonade

CHAPTER

Podcast Course: Identifying Target Customers and Competitive Research

The chapter explores how to identify target customers for a podcast course, covering B2B vs. B2C differences, pricing strategies, ideal customer profiles, and effective landing pages. Competitive research is discussed, emphasizing the importance of positioning and pricing models.

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