The Marketing Architects Nerd Alert: What Makes Content Go Viral?
12 snips
May 30, 2024 Exploring the science behind viral content, the podcast discusses the role of emotions in driving sharing. High arousal emotions like awe and anger increase sharing, and positivity is contagious. Real-life examples, including Apple's controversial ad, highlight the power of authentic and impactful marketing content.
Chapters
Transcript
Episode notes
1 2 3 4 5
Intro
00:00 • 2min
Analyzing Key Elements and Emotions in Viral Content
01:33 • 3min
Factors Influencing Virality of Content
04:26 • 2min
Analyzing the Impact of Amusement and Anger on Content Sharing
06:20 • 4min
Analyzing the Viral Impact of High Arousal Emotions in Marketing
10:08 • 2min