two & a half gamers Galaxy Defense Review: Bang Bang Survivor in space. Jakub’s Prophecy Still Unfulfilled!
Today, we break down Galaxy Defense, a sci-fi-themed tower defense/survival clone that’s generating $100K/day in IAP with only around 135K DAU.
🎯 Topics covered:
Gameplay breakdown: lasers, turrets, force fields & randomizer
Monetization: IAP heavy, ~12% ads, “Remove Ads” pack as a top purchase
Why CPIs are likely $50–100+ in Tier 1 markets
Revenue: ~$220K/day combined, with Android more than iOS
UA creatives: TikTok memes, fake interviews, AI actors — mostly 3.5/10 execution
Why this isn’t yet the “Western prophecy hit” for tower defense
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👉 Comment: is Galaxy Defense the next Rush Royale, or just another clone?
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This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Podcast:
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipg
Chapters
00:00 Introduction to Galaxy Defense
04:02 Gameplay Mechanics and Strategies
07:12 Ad Experience and Monetization
10:09 Comparative Analysis with Other Games
20:55 Energy Systems and Progression
23:50 Customization and Gear Enhancement
34:03 Chinese Market Dynamics and UA Strategies
37:06 The Stability of Waifu Games
38:07 Emerging Trends in Tower Defense Games
41:48 Creative Strategies in Game Marketing
44:02 The Role of AI in Game Advertising
47:57 Cultural Influences on Game Development
49:35 Final Thoughts on Game Trends and Predictions
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Matej Lancaric
User Acquisition & Creatives Consultant
https://lancaric.me
Felix Braberg
Ad monetization consultant
https://www.felixbraberg.com
Jakub Remiar
Game design consultant
https://www.linkedin.com/in/jakubremiar
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Please share feedback and comments - matej@lancaric.me
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