Black Friday & Cyber Monday is when more money is spent online than any other weekend of the year. That's why it's best to go in with a solid advertising plan.

In this podcast, I break down 5 different campaign structures we recommend for that weekend, as well as strategy around budget, audiences, ads, and intra-day scaling for heavy spending.

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TEA 98: 5 BF/CM Facebook Ad Campaign Structures We Use (2023 Edition)