Action Academy | Replace The Job You Hate With A Life You Love The TOP SECRET To 10X Success In Life & Business w/ Bob Burg (Best Selling Author of "The Go-Giver") (VAULT)
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Jun 5, 2024 Best Selling Author Bob Burg discusses the power of being a 'go-giver' in sales, emphasizing empathy and value-driven strategies for success. He explores the importance of authentic relationships, the law of receptivity in giving and receiving, and effective sales techniques.
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Go-Giver vs. Go-Taker
- Be a go-getter, meaning a person of action, and a go-giver, focused on providing value to others.
- Avoid being a go-taker, who only focuses on personal gain without adding value.
Persuasion vs. Manipulation
- Manipulation in sales is bad, but persuasion is good when it helps others make decisions in their best interest.
- People often don't prioritize providing value because human nature is inherently self-interested.
Brian's Sales Transformation
- Brian Lubin shares how his sales skyrocketed when he shifted his focus from personal gain to providing value.
- By prioritizing customer needs, he built trust and made more sales.