OPERATORS E133: Goodbye Websites. Hello AI Commerce.
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Oct 1, 2025 Explore the future of e-commerce as personal AI assistants may replace traditional storefronts. The idea of 'Agentic Commerce' shows how shopping could become more personalized and intuitive. A deep dive into brand strength reveals the debate between enduring identities and fleeting trends, illustrated by the Stanley cup phenomenon. Insights on core customer identity highlight balancing loyalty with innovative growth strategies. The hosts tackle the metrics that truly measure brand power, challenging conventional notions of success.
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Agentic Commerce And The Me Store
- Agentic commerce will replace storefronts with personal AI agents that shop for you and curate a "me store."
- This will shift discovery from brand-first to agent-first recommendation flows.
Personal Feeds Trump Public Stores
- Chat-based assistants will create personalized feeds that show only what matters to you.
- Brands will need to be discoverable to agents, not just consumers.
Prepare For Being Prompted By AI
- Prepare for proactive AI that prompts you instead of waiting for prompts from you.
- Build systems that let assistants act (reorder, suggest, purchase) with user approval.