The Heart & Hustle Podcast 210: Want to Create a Successful Brand That Doesn't Require Your Face? Listen here with the Anonymous Poet- Atticus
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Jan 13, 2022 Atticus, a three-time New York Times bestselling author, explores the intriguing world of building a brand while remaining anonymous. He delves into the reasons behind his choice of anonymity, emphasizing the importance of authentic audience connections without sacrificing privacy. The conversation also touches on overcoming creative ruts, valuable advice for aspiring writers, and balancing artistic passion with business responsibilities. Atticus shares insights on navigating multiple projects and hints at exciting future ventures, all while maintaining an elusive persona.
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Atticus's Inspiration
- Atticus's journey into poetry began unexpectedly during a trip to France.
- A conversation with actor Michael Madsen, who shared how poetry saved his life, inspired Atticus to start writing.
Anonymity and Art
- Atticus chose anonymity to avoid the pitfalls of fame, prioritizing his art over personal recognition.
- He values the words themselves over his personal identity, allowing readers to connect more deeply with the poetry.
Advice for Creatives
- Focus on your passions to stay motivated throughout your entrepreneurial journey. Create quality products authentic to your brand, and people will support you.
