The Heart & Hustle Podcast

This week Evie and Lindsey dive straight into the spicy side of the photography world with a full lineup of industry hot takes that every creative has heard, whispered about, or secretly debated in their group chats. From the controversial claim that styled shoots are cheating to whether presets make you a bad editor to the uproar over using inspo photos from Pinterest and the big conversation around photographers marketing only to other photographers, the girls peel back the layers on what is actually true, what is totally blown out of proportion, and where they land based on years of building successful creative careers. They share hilarious personal stories from their early wedding days, talk honestly about how creatives grow their style, and discuss why AI editing is shifting the industry in real time. They unpack why photographers accidentally end up talking only to other photographers online, and finish with a candid breakdown of the growing trend of burnt out photographers jumping straight into education before they are ready. If you want an episode filled with honesty, laughter, real talk and the permission to rethink any rule the industry has ever tried to put on you, this one is a must listen. --------------------------------- Pinterest Freebie: https://theheartuniversity.com/pinterest --------------------------------- Honeybook: share.honeybook.com/heart In addition to a FREE 7 day trial, get 35% off your first two years of HoneyBook! --------------------------------- Heart Apparel Shop: https://theheartuniversity.com/apparel --------------------------------- Watch on YouTube: https://youtube.com/@theheartuniversitychannel?si=33lzxpBA9UxKlgTE --------------------------------- If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. --------------------------------- "PODCAST10" for 10% off anything from The Shop! www.theheartuniversity.com/shop --------------------------------- Follow along: www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity

Get ready for an episode that feels like a warm hug, a pep talk, and a behind the scenes masterclass all rolled into one. Today we sit down with the wildly talented husband and wife duo Jay and Mack of Jay and Mack Films, the storytellers known for their cinematic, documentary style wedding films that make you feel every last emotion. We talk about how they evolved from directing every moment to capturing the raw beauty of real life, how a chaotic surf session became their superhero origin story, and how mic'ing up couples throughout the entire wedding day unlocked the heartfelt and hilarious soundbites their films are loved for. They share what it really takes to give couples an elevated experience, why communication and calming energy matter so much on a wedding day, and how they navigate the dance between marketing and ethical storytelling when posting viral content online. We also dive into TikTok strategies, vertical versus landscape filming, the pressures of social media, and the creative slump that so many wedding vendors are feeling right now. If you are a creative, a wedding professional, or someone craving a dose of honesty, inspiration, and belly laughs, this conversation is your new comfort listen. Check Out Jay & Mack Films: https://jayandmackfilms.com/ - Instagram: https://www.instagram.com/jayandmack --------------------------------- Niche Down freebie: https://theheartuniversity.com/niche --------------------------------- Website Templates: www.theheartuniversity.com/website-templates --------------------------------- Check Out Our Course Library: https://theheartuniversity.com/courses --------------------------------- Watch on YouTube: https://youtube.com/@theheartuniversitychannel?si=33lzxpBA9UxKlgTE --------------------------------- If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. --------------------------------- "PODCAST10" for 10% off anything from The Shop! www.theheartuniversity.com/shop --------------------------------- Follow along: www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity

Today Evie and Lindsay are spilling the tea on the real, raw, and slightly chaotic lessons they have learned across a decade of entrepreneurship. From the early days of nonstop hustle, to the intense journey of building a swimsuit brand, to hiring people without enough oversight and even ignoring their own finances for far too long, the girls take you behind the scenes of what actually happens when growth moves faster than strategy. You will laugh, cringe, and nod along as they reflect on the moments that stretched them, stressed them, taught them, and ultimately grew them into stronger and wiser entrepreneurs. If you are building a business, dreaming of one, or simply wanting to feel less alone in the messy middle, this episode gives you a clear reminder that every setback is a setup for future strength. --------------------------------- Manual Mode Freebie: https://theheartuniversity.com/manual --------------------------------- Heart Shop: https://theheartuniversity.com/shop --------------------------------- Primally Pure: https://primallypure.com/?rfsn=5649435.725fd3 Use HEARTANDHUSTLE for 10% OFF. --------------------------------- Watch on YouTube: https://youtube.com/@theheartuniversitychannel?si=33lzxpBA9UxKlgTE --------------------------------- If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. --------------------------------- "PODCAST10" for 10% off anything from The Shop! www.theheartuniversity.com/shop --------------------------------- Follow along: www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity

Get ready for a girl chat that will light your creative fire as we sit down with the incredible Andi Alleman of Oui, We Studio, a visionary strategist who helps creatives build obsession worthy brands and magnetic cult-like followings. Andi dives into her journey from the corporate beauty and fashion world into running her own strategy house, sharing her passion for creativity, future focused thinking, and helping artists and entrepreneurs create deep resonance with their audiences. She breaks down what a cult-like following truly means, why personal connection matters more than ever, and how creatives can stop throwing spaghetti at the wall and instead build brands that speak straight to the soul. The conversation takes a powerful turn into the world of AI as Andi shares how she uses ChatGPT as a creative partner in her workflow, from content planning to brand messaging, and why training your AI is key to unlocking ease, clarity, and confidence in your business. If you have ever felt overwhelmed by marketing, content creation, or showing up consistently, this conversation will give you both the encouragement and the practical insight you need to build a brand that your people cannot stop talking about. Stay Updated with Andi: - https://www.ouiwestudio.com/ - https://www.instagram.com/ouiwestudio/ - https://www.instagram.com/ouiwegirl/ --------------------------------- Imposter Syndrome Freebie: https://theheartuniversity.com/imposter --------------------------------- Honeybook: share.honeybook.com/heart In addition to a FREE 7 day trial, get 35% off your first two years of HoneyBook! --------------------------------- Heart Apparel Shop: https://theheartuniversity.com/apparel --------------------------------- Watch on YouTube: https://youtube.com/@theheartuniversitychannel?si=33lzxpBA9UxKlgTE --------------------------------- If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. --------------------------------- "PODCAST10" for 10% off anything from The Shop! www.theheartuniversity.com/shop --------------------------------- Follow along: www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity

What does success really mean to you? In this heart-to-heart conversation, Evie McLeod and Lindsay Roman take listeners on a candid journey through their evolving definitions of success, from childhood dreams of fame and red carpets to the deeper fulfillment of faith, family, and freedom. With raw honesty, laughter, and a few hilarious stories (including a first-kiss-on-stage moment), they unpack how chasing external validation shifted into building lives grounded in purpose and peace. Whether you're redefining your own version of "making it," balancing motherhood with entrepreneurship, or learning to find joy in the season you're in, this episode will leave you inspired to measure success by who you're becoming, not what you're achieving. --------------------------------- IG Bio Freebie: https://theheartuniversity.com/bio --------------------------------- Heart Shop: https://theheartuniversity.com/shop --------------------------------- Primally Pure: https://primallypure.com/?rfsn=5649435.725fd3 Use HEARTANDHUSTLE for 10% OFF. --------------------------------- Watch on YouTube: https://youtube.com/@theheartuniversitychannel?si=33lzxpBA9UxKlgTE --------------------------------- If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. --------------------------------- "PODCAST10" for 10% off anything from The Shop! www.theheartuniversity.com/shop --------------------------------- Follow along: www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity

This week on The Heart & Hustle Podcast, Evie and Lindsey chat with the inspiring Madison Wetherill, the creative force behind "Cook at Home Mom", a food blog helping busy women and moms simplify healthy eating without losing their sanity. Madison dives into the real-life rhythms of meal planning, finding variety for picky eaters, and creating family-friendly dinners that actually fit into chaotic schedules. From using shared Notion boards to grocery delivery hacks and time-saving tips, Madison's approach shows that meal planning doesn't have to be overwhelming, it can be empowering and even fun! She shares honest advice on overcoming mom guilt, building sustainable habits, and her favorite go-to recipes (spoiler: chicken fried rice and tacos make the list). If you've ever found yourself staring into the fridge at 6 p.m. wondering what to make, this episode is your ultimate guide to planning, prepping, and cooking with joy and balance. Check Out and Follow Madison Wetherill: https://cookathomemom.com/ - Free 5 day meal plan for listeners: https://cookathomemom.com/show/ - Instagram: https://www.instagram.com/cookathomemom/ --------------------------------- Download the Ghosting freebie: https://theheartuniversity.com/ghosting --------------------------------- Website Templates: www.theheartuniversity.com/website-templates --------------------------------- Check Out Our Course Library: https://theheartuniversity.com/courses --------------------------------- If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. --------------------------------- "PODCAST10" for 10% off anything from The Shop! www.theheartuniversity.com/shop --------------------------------- Follow along: www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity

Get ready for a behind-the-scenes masterclass in Instagram Bio strategy with Evie + Lindsey! In this episode, the girls do something they've never done before, a live Instagram bio audit straight from listener submissions. They break down what makes a bio pop, how to optimize your name field for search, the power of clear calls-to-action, and how to ditch redundant info that's wasting space. Whether you're a photographer, coach, artist, or author, this episode will help you rewrite your bio to attract your dream clients and convert followers into loyal fans. Grab your notebook, because by the end, you'll have the confidence to craft a bio that actually works for you and your business. --------------------------------- Gear List Freebie: https://theheartuniversity.com/gear --------------------------------- Heart Shop: https://theheartuniversity.com/shop --------------------------------- Primally Pure: https://primallypure.com/?rfsn=5649435.725fd3 Use HEARTANDHUSTLE for 10% OFF. --------------------------------- Watch on YouTube: https://youtube.com/@theheartuniversitychannel?si=33lzxpBA9UxKlgTE --------------------------------- If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. --------------------------------- "PODCAST10" for 10% off anything from The Shop! www.theheartuniversity.com/shop --------------------------------- Follow along: www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity

In this incredibly moving episode of The Heart & Hustle Podcast, Evie and Lindsey welcome back Cheyenne and Colton Lowe for part two of their miraculous adoption story, one that began years ago when they first shared their heart for growing their family through adoption. This time, they open up about the faith-filled, tear-streaked, God-ordained journey of meeting their daughter in India, walking through obstacles that only divine intervention could overcome, and witnessing literal miracles of healing and transformation. From years of waiting, prayer, and fasting to the powerful moment of finally holding their daughter in their arms, Cheyenne and Colton share how obedience, surrender, and radical faith can turn heartbreak into beauty. Whether you're an entrepreneur, dreamer, believer, or simply someone who loves a good story of hope, this episode will have you crying, smiling, and believing in miracles all over again. Stay Updated and Follow Colton & Cheyenne: - www.cheyennelowephotos.com - www.instagram.com/chey_lowe Listen to their first appearance on the show: Episode 290 on Apple Episode 290 on Spotify --------------------------------- Editing Style Freebie: https://theheartuniversity.com/style --------------------------------- Honeybook: share.honeybook.com/heart *In addition to a FREE 7 day trial, get 35% off your first two years of HoneyBook! --------------------------------- Heart Apparel Shop: https://theheartuniversity.com/apparel --------------------------------- Watch on YouTube: https://youtube.com/@theheartuniversitychannel?si=33lzxpBA9UxKlgTE --------------------------------- If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. --------------------------------- "PODCAST10" for 10% off anything from The Shop! www.theheartuniversity.com/shop --------------------------------- Follow along: www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity

Calling all wedding photographers! Ever had that "oh-no-did-I-forget-my-SD-cards?" panic the morning of a wedding? Today, Evie and Lindsey are saving your sanity with the ultimate wedding day checklist. They're walking you through everything, from what to prep the week before (hello, weather check and client emails!), how to charge, pack, and hydrate like a boss. You'll hear Lindsay's hilarious 2018 horror story about fake-shooting without SD cards, get tips for packing emergency kits that make you the day's hero, and learn why leaving way early can literally save the day. Whether you're a seasoned pro or gearing up for your first "I do," this episode will have you feeling organized, confident, and ready to crush wedding season without the stress! Download the Wedding Day Checklist: https://theheartuniversity.com/checklist --------------------------------- Determine Your WHY Freebie: https://theheartuniversity.com/why --------------------------------- Website Templates: www.theheartuniversity.com/website-templates --------------------------------- Check Out Our Course Library: https://theheartuniversity.com/courses --------------------------------- Watch on YouTube: https://youtube.com/@theheartuniversitychannel?si=33lzxpBA9UxKlgTE --------------------------------- If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. --------------------------------- "PODCAST10" for 10% off anything from The Shop! www.theheartuniversity.com/shop --------------------------------- Follow along: www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity

On today's episode of The Heart & Hustle Podcast, Evie and Lindsay sit down with the insanely talented filmmaking duo Roma and Vera. Roma and Vera are married creatives who left Russia, rebuilt their business from scratch in Spain, and are now capturing breathtaking, emotion-filled wedding films all over the world. From shooting their first American wedding without speaking much English to finding beauty in chaos and imperfection, Roma & Vera share how they craft cinematic love stories that feel as genuine as the couples themselves. They talk about how to attract your dream clients, why "fun classy" beats "perfectly posed," and how following intuition (and a good playlist) can change everything. Whether you're a photographer, filmmaker, or any creative entrepreneur, you'll be inspired to ditch the trends, trust your gut, and chase what feels real. Get ready to fall in love with the art of storytelling through film! --------------------------------- Destination Photographer Freebie: https://theheartuniversity.com/destination --------------------------------- Heart Shop: https://theheartuniversity.com/shop --------------------------------- Primally Pure: https://primallypure.com/?rfsn=5649435.725fd3 Use HEARTANDHUSTLE for 10% OFF. --------------------------------- Watch Roma & Vera's work: https://www.romaverafilms.com/ Follow Roma & Vera on Instagram: https://www.instagram.com/romavera_films/ --------------------------------- Watch on YouTube: https://youtube.com/@theheartuniversitychannel?si=33lzxpBA9UxKlgTE --------------------------------- If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. --------------------------------- "PODCAST10" for 10% off anything from The Shop! www.theheartuniversity.com/shop --------------------------------- Follow along: www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity