Agency Forward

057 Eli Rubel: Strategies for Building a Profitable Agency

May 20, 2025
Eli Rubel, founder of Profit Labs and two successful agencies, shares his expertise in turning revenue into real profit. He debunks the myth that revenue equates to success, emphasizing the importance of focusing on profitability instead. Eli introduces innovative lead generation strategies and discusses how to optimize team capacity for better efficiency. He also reveals the vital need for founders to align their calendars with strategic goals, all while managing their time between business and personal commitments.
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INSIGHT

Revenue Isn't Profit

  • Many agency owners mistakenly equate high revenue with success and profit will follow.
  • Eli Rubel emphasizes profit margin as the critical metric over revenue.
ADVICE

Prioritize Profit Over Revenue

  • Focus agency metrics on profit rather than revenue for clearer business health.
  • Train your team and build dashboards to align with profitability goals.
ADVICE

Improve Profit With Operations

  • Clean up your agency's financial back office to avoid chaos and inefficiencies.
  • Use predictive staffing models and actionable insights to improve profit margins.
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