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The initial step in building a business continuity program is to prioritize the protection of critical business areas. It is essential to evaluate what is at stake for the organization, as understanding the core assets can clarify the need for a robust continuity plan. Engaging stakeholders in discussions about the value they place on these areas helps to highlight their significance and establishes a foundation for a business continuity strategy. This protective stance shifts the focus from compliance with standards to addressing real-world concerns of risk management and operational resilience.