Zaytoven, 'Godfather of Trap' on Production in the Age of Coronavirus

Apr 29, 2020

50:01

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Episode notes

This episode is with superstar Grammy-winning producer and "Godfather of Trap," Zaytoven. He is one of the most influential producers in hip-hop right now. He's a Grammy winner and has worked with artists like Future, Rick Ross, 2 Chainz, Usher, T.I., Pusha T, and 21 Savage, to name a few.

There are a lot of interviews with Zaytoven out there. He's an interesting guy with a cool workflow. I didn't want him to tell the same stories and answers he's told before. So we dug into what you're most interested. We talk about his processes, manager, music community, and much more.

If you're a hip-hop producer this is a must-listen episode. Zaytoven dropped endless gems throughout this episode, giving advice to emerging up-and-coming producers on how they can develop their sound. He shares the stories of how he did it and how you can do it as well.

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Quick links:

4:46 - About Zaytoven and how he got started making beats

8:16 - Was Zaytoven selling his beats to artists early on?

10:28 - How Zaytoven got acclimated to the music community in Atlanta, Georgia

11:49 - Zaytoven's advice to young producers to know when they're ready to start sharing their music

13:17 - How producers can find their own sound

17:00 - How Zaytoven's workflow has shifted since he initially started

18:30 - Does Zaytoven create beats himself or does he collaborate?

20:13 - What Zaytoven does with his finished beats

21:00 - The pressure Zaytoven feels to innovate his iconic sound

23:33 - Producers who are 'chasing' a sound that's already established and not creating their own sound