837: The Best Performing Ad is Influencer Content with Jen Donahoe

Jen Donahoe is a Marketing and Growth Lead at Riot Games.

With well over a decade in the gaming industry at EA, Zynga, and Scopely, Jen joined Riot Games, makers of League of Legends in 2019, and proceeded to launch Riot’s first mobile game, Teamfight Tactics, in March 2020.

You will discover:
- How influencer content is outperforming other forms of ads
- How to measure influencer marketing
- The biggest bang for your buck
- How to approach soft launch and what metrics are most important
- How to build a growth Hacking team
- Twitch vs YouTube

Show Mentions

- Famebit
- SurveyMonkey
- Episode 826: Jordan Blackman
- Adobe Spark
- Fav app: Levels

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