In this conversation, Jannes Sörensen, founder of Kepler Hotel Group and the Kepler International Hospitality Academy, shares a contrarian view of hospitality in an age of abundance with our innovation correspondent Matthias Huettebraeuker. Drawing on two decades leading some of the world’s finest hotels, Jannes shares why fulfillment for many often comes not from comfort, but from challenge, purpose, and intentional living.

Together, they discuss how luxury hospitality can evolve beyond pampering and abundance to help guests sustain meaningful routines, pursue well-being, and reconnect with what really matters. For hospitality leaders, this episode offers a thought-provoking look at how difficulty may become the next true differentiator in a world where “more” is no longer enough.

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Music for this show is produced by Clay Bassford of Bespoke Sound: Music Identity Design for Hospitality Brands

The End of Comfort as Hospitality's Goal - Jannes Sörensen