Law Subscribed (112) Pitching: How to Run a Law Firm in 2025
In the fifth episode of How to Run a Law Firm in 2025, Lauren Lester and Mathew Kerbis discuss strategies for pitching legal services and creating marketing materials. They explore the challenges of crafting effective elevator pitches, particularly when handling multiple practice areas. The hosts share their experiences with different pitching approaches, including Kerbis’ memorable marketing jingle and Lester’s focus on “protecting your peace.” They emphasize the importance of using simple, non-legal language and focusing on solving client problems rather than highlighting attorney credentials. They delve into practical marketing tools, with both hosts praising Canva for creating professional marketing materials like flyers, business cards, and one-pagers. They stress the value of in-person networking events for practicing and refining pitches, even for practice areas that might not seem obviously suited for business networking. The hosts recommend the StoryBrand framework for defining client problems clearly and suggest that marketing materials should prioritize client benefits over attorney qualifications. Throughout the discussion, they highlight the importance of authenticity in marketing and the need to adapt pitches for different contexts and audiences.
__________________________
Sign up for Paxton, my all-in-one AI legal assistant, helping me with legal research, analysis, drafting, and enhancing existing legal work product.
Get Connected with SixFifty, a business and employment legal document automation tool.
Sign up for Gavel, an automation platform for law firms.
Check out my other show, the Law for Kids Podcast.
Visit Law Subscribed to subscribe to the weekly newsletter to listen from your web browser.
Prefer monthly updates? Sign up for the Law Subscribed Monthly Digest on LinkedIn.
Want to use the subscription model for your law firm? Sign up for the Subscription Seminar waitlist at subscriptionseminar.com.
Check out Mathew Kerbis' law firm Subscription Attorney LLC.
Get full access to Law Subscribed at www.lawsubscribed.com/subscribe