To kick things off, can you share a bit about your journey and what led you to your role at CMX, and what experiences have shaped the way you think about omnichannel media today?
CMX is known for turning consumer intent into action. Can you walk us through how your team uses precision and scale to thoughtfully connect brands with customers across the entire funnel?
You often describe CMX’s approach as fueling meaningful shopping experiences. Can you share a case study that illustrates how full-funnel strategies have driven measurable results for a brand or retail partner?
From your vantage point, how are omnichannel media strategies evolving, and what should brands be doing today to ensure they’re driving both brand growth and long-term performance in such a fragmented landscape?
When you look ahead, what excites you most about the future of full-funnel media and the role CMX is playing in transforming how brands connect with consumers?
The CPG View