Write • Build • Scale

Step-By-Step Playbook: From 0 To Substack Bestseller In 10 Steps

Oct 6, 2025
Discover how to transform your Substack from zero to bestseller with a practical 10-step playbook. Learn to publish daily to build momentum and use innovative strategies like the 10-5 rule to enhance visibility. Position your newsletter effectively and maintain a consistent schedule to keep followers engaged. Jari emphasizes the importance of showcasing your personality and collaborating with others. Additionally, explore diverse premium offerings and smart pricing strategies to attract and retain paying subscribers.
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ADVICE

Start With Daily Notes

  • Start publishing short Substack Notes immediately to build momentum and avoid overthinking setup details.
  • Aim for one short note per day to get comfortable with the platform and attract initial followers.
ADVICE

Follow The 10-5 Rule

  • For every note you publish, like 10 notes, leave 5 thoughtful comments, and DM one creator to build connections.
  • Use this 10-5 rule to turn Substack into a two-way network and increase visibility.
ADVICE

Be Extremely Clear On Positioning

  • Position your newsletter clearly: pick 1–3 connected topics, define your audience, and state the benefit of subscribing.
  • Reflect that positioning on your about and signup pages to increase conversions.
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