The eCom Ops Podcast The New SMB Growth Playbook with Mark Girvan
Oct 27, 2025
31:32
The New SMB Growth Playbook with Mark Girvan
Mark Girvan is the Chief Revenue Officer at Cin7, a global SaaS company helping SMBs connect inventory, orders, and fulfillment across every sales channel. With over 20 years of experience in SaaS and business growth, including a leadership role at FreshBooks, Mark has a proven record of helping businesses scale sustainably through smart systems and data-driven operations.
The No.1 eCom Operations hack:
“You get into this trap of revenue being the only thing that you care about… but it’s actually margin and what you can take out of the business that makes a business profitable over time.”
You Will Learn:
- Why revenue ≠ profit (and how to fix it)
- How to unify operations without bloated ERPs
- The practical role of AI as an SMB co-pilot
- How omnichannel protects you from volatility
- Why automation must serve workflows, not features
Show Notes:
- (00:01:52) Who is Mark Girvan?
- (00:03:09) Scalability systems vs size in e-commerce
- (00:04:29) Common scaling mistake businesses repeat
- (00:05:45) Why collaboration matters for SMBs
- (00:07:39) Where product businesses fail in operations
- (00:09:38) Bridging gaps without bloated ERPs
- (00:12:23) Tech stack that empowers vs slows down
- (00:13:50) Omnichannel for inflation and supply chain issues
- (00:15:47) Making omnichannel work on budget
- (00:17:35) AI as co-pilot for SMBs
- (00:20:04) Testing if automation solves right problems
- (00:21:25) Advice for founders stuck at $1M
- (00:22:52) Business belief changed in 5 years
- (00:27:40) Guest Question: How will humans interact with AI in 10 years?
- (00:30:03) Pass-down Question: SMB impact in next 6-18 months?
Let’s keep learning and growing together in the world of eCommerce!
If you want to learn more about our podcast or have an exciting story to share with our audience, check SyncSpider’s website for more info.
If you want to learn more about our podcast or have an exciting story to share with our audience, check SyncSpider’s website for more info.