Understanding Brand Deterioration

Brand deterioration occurs when a company loses consumer trust, which can be influenced by various factors including reputation and crisis management. Companies like Meta and Spirit Airlines exemplify poor trust scores due to negative public perception and reliability issues. In contrast, organizations such as NVIDIA, 3M, and Fidelity have built strong brands through consistent performance and positive associations. Trust and crisis management significantly impact consumer perception, highlighting the importance of maintaining a brand's promise and reliability.