The Prof G Pod with Scott Galloway What Does It Take for Brands to Deteriorate? Tips on Using Your Name to Build Your Brand, and Scott’s Bucket List
17 snips
Nov 13, 2024 Explore the dynamics of brand reputation and why some brands thrive while others crumble under pressure. Scott offers practical advice for someone grappling with the SEO fallout from sharing a name with an adult film star. He discusses the importance of personal branding and navigating life milestones, especially as one approaches 40. The conversation wraps up with insights on setting meaningful life goals and the importance of community engagement in facing personal challenges.
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Brand Relevance
- Brand building has become more challenging due to media fragmentation and increased consumer diligence.
- Despite this, brand awareness remains crucial, as people rarely purchase unfamiliar products.
Brand Deterioration
- Brand is synonymous with differentiation and trust, allowing companies to charge higher margins.
- Lack of trust, poor crisis management, and negative customer experiences damage brands like Meta, X, and Spirit Airlines.
Name Collision
- Naomi, sharing a name with an adult film star, struggles with SEO implications.
- Scott advises embracing the situation humorously in social media handles and focusing on building a strong personal brand through excellent work.