What Does It Take for Brands to Deteriorate? Tips on Using Your Name to Build Your Brand, and Scott’s Bucket List
The Prof G Pod with Scott Galloway
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Understanding Brand Trust and Deterioration
This chapter explores the critical factors leading to brand deterioration, emphasizing the roles of trust, crisis management, and the fulfillment of brand promises. Through examples of both successful and struggling companies, it highlights the importance of brand differentiation and consumer awareness in today's changing marketing landscape.
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