two & a half gamers The BitLife Blueprint: 7 Years Old & Still Crushing it
We break down BitLife, a simulation game that proves you do not need flashy graphics or complex meta to print money. With an aggressive monetization model, evergreen retention, and a loyal fanbase, BitLife has been going strong for over seven years, now pulling in more than $110,000 a day, with ad revenue making up half of its total income.
What’s inside:
Ad Monetization on Steroids: Interstitial ads hit you right from the tutorial, with a cooldown of 70 seconds, banners refresh every five seconds, and rewarded ads are expertly placed on emotional player moments.
BitLife monetizes player choices through a web of IAPs, subscriptions, and one-time offers.
Smart UA and Creative Strategy: Originally fueled by organics, Stillfront’s acquisition kicked off heavy user acquisition with strong creative hooks, unique AI and UGC blends, and consistent iteration across every channel.
Key Takeaway:
You do not need the best graphics to win in mobile. If your product is unique, your ad monetization is ruthless, and your UA is dialed in, you can scale forever.
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This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Youtube: https://youtu.be/--JFbHlo3E8
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipg
Chapters
00:00 Introduction to Bit Life and Hosts
04:27 The Growth and Acquisition of Bit Life
07:36 Gameplay Mechanics and Life Choices
10:18 Monetization Strategies and Ad Integration
13:22 Life Events and Their Impact on Gameplay
16:26 The Role of Ads in Player Experience
19:27 Conclusion and Final Thoughts on Bit Life
23:09 Game Mechanics and Monetization Strategies
26:24 Ad Revenue Insights and User Engagement
31:26 User Acquisition and Marketing Strategies
38:18 Game Performance and Future Growth
44:21 Final Thoughts and Ratings
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Matej Lancaric
User Acquisition & Creatives Consultant
https://lancaric.me
Felix Braberg
Ad monetization consultant
https://www.felixbraberg.com
Jakub Remiar
Game design consultant
https://www.linkedin.com/in/jakubremiar
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Please share feedback and comments - matej@lancaric.me