Lessons on scaling a company and growing a team, with Anastasia Soare of Anastasia Beverly Hills

When Anastasia Soare first stepped foot in Los Angeles, there was something about the reigning beauty trends of the time that baffled her. Everywhere, it seemed, women were over-plucking their eyebrows into skinny and—ahem—not-so-flattering shapes. But Anastasia knew better—and became determined to show women exactly *how* transformative a pair of well-groomed and full eyebrows could be. She began taking her brow-shaping expertise to the Hollywood A-list and eventually worked her way to grooming the brows of the one-and-only Oprah. Very quickly, things took off for her business and today, Anastasia is known as the "Eyebrow Queen" for having birthed an entirely new industry staple around eyebrows. On this week’s episode, Anastasia chats with Sophia about how she first sparked the idea for Anastasia Beverly Hills. Plus, she shares the trick to booking your first client, how you can grow a team and, of course, how to shape the perfect brows.

Keep up with all things eyebrows on IG: https://www.instagram.com/anastasiabeverlyhills/

Shop Anastasia Beverly Hills products at: https://www.anastasiabeverlyhills.com/

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