Revisionist History Nooks & Crannies
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May 22, 2025 Explore the fascinating world of breakfast foods, particularly the famous English muffin, and its commercial rivalries. Delve into nostalgic ties and legal dramas surrounding beloved brands. Discover how trade secrets can shape business practices through the lens of childhood literature, like Willy Wonka's tale. Unearth the legendary legal case involving a recipe theft that could shake up the baking industry. Join discussions on creativity in food production and the quest to perfect the English muffin, blending history with modern comforts.
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Thomas' Muffin's Secret Recipe
- The iconic Thomas' English muffin is treasured for its "nooks and crannies" which catch butter and create unique texture.
- This recipe is a tightly guarded secret known by very few, making it legendary in the baking industry.
Grupo Bimbo's Baking Empire
- Grupo Bimbo owns many top bread brands worldwide, including Thomas' English muffins since 2009.
- Their acquisition of Thomas' recipe brought in around half a billion dollars annually, showcasing the economic power of trade secrets.
Executive Moves Amid Muffin Secrets
- Chris Botticella, a Grupo Bimbo exec knowing the secret recipe, accepted a job with rival Hostess.
- He delayed his departure, hoping for a bonus, but Bimbo acted swiftly to block his move due to trade secret risk.
