Urbanistica Podcast - Cities for People 519. The Art of Pitching - Malcolm Larri
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Jun 8, 2025 
Malcolm Larri, a dynamic coach and consultant, discusses the art of pitching ideas with courage and clarity. He explores how to create compelling messages in urban design and the ever-evolving role of AI in communication. Highlighting the importance of authenticity and human connection, he examines the traits of brave leadership in urban planning. Malcolm reflects on his personal journey from factory worker to speaker, emphasizing the need for passion in balancing professional aspirations and meaningful connections.
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Pitching: Set the Problem First
- Focus on the problem context before presenting your solution to show the value of your idea clearly.
- Don't jump directly to solutions; explain why your idea matters to the audience.
Close Your Pitch Clearly
- Always include a clear call to action when closing a pitch to move the conversation forward.
- Asking for the next step shows professionalism and builds trust, not pushiness.
Be Yourself on Stage
- Be authentic and simply be yourself when presenting to enhance connection with the audience.
- Add about 10-15% more energy than usual but avoid pretending to be a different persona.