Urbanistica Podcast - Cities for People cover image

519. The Art of Pitching - Malcolm Larri

Urbanistica Podcast - Cities for People

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Mastering the SPIN Method for Effective Pitching

This chapter explores the SPIN pitching method, highlighting its four key components: situation, problem, implication, and need. Through urban planning examples, the speakers illustrate effective communication strategies, emphasizing the importance of storytelling and ensuring audience engagement.

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