573: Brent Underwood (Owner of Cerro Gordo) - Finding Your Purpose, Long Term Thinking, Seeking Awe, Making Your Mark, & Living In A Ghost Town
Mar 17, 2024
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Explore the inspiring journey of Brent Underwood in a ghost town, seeking awe and purpose, long-term thinking, and living an adventurous life. Embrace vulnerability, commitment to goals, and uncovering passions. Discover the transformative power of pursuing hobbies for fulfillment and enhancing leadership skills. Embrace adventure, solitude, and finding purpose in making Cerro Gordo home.
Finding purpose through long-term thinking and perseverance like Burro Schmidt digging a tunnel through solid granite.
Embracing vulnerability and creativity to become the main character in your own story.
Seeking awe in everyday life by being your own light, playing the long game, and finding gratitude.
Deep dives
Brent Underwood's Journey to Cerro Gordo
Brent Underwood shares his journey of transforming Cerro Gordo, a ghost town, into a thriving community by mixing hospitality, marketing, and a childhood passion. Telling the story of Burro Schmidt, who spent 38 years hand digging a tunnel through solid granite, Brent explores finding purpose and living out that purpose every day.
Embracing Vulnerability and Taking Creative Risks
Brent discusses transitioning from working behind the scenes to becoming the main character in his own story. Embracing vulnerability and creativity, he finds joy in sharing his unique journey, inspiring others to step out of their comfort zones and pursue their passions.
The Challenges and Rewards of Living in a Ghost Town
Facing the realities of living in a remote ghost town, Brent reflects on the initial discomfort and adjustment of leaving a comfortable life in Austin. Overcoming obstacles like lack of amenities and isolation, he finds fulfillment in rebuilding Cerro Gordo and staying committed to his vision.
Gratitude, Purpose, and the Long Game
Reflecting on the themes of gratitude and purpose, Brent delves into the importance of seeking awe in everyday life. By being his own light, embracing gratitude, and playing the long game, he finds deeper meaning in his work and strives to inspire others to live a life filled with purpose.
Future Plans and Balancing Adventure with Stability
Looking ahead, Brent shares his plans to finish the hotel project at Cerro Gordo and eventually split his time between the ghost town and other locations. Balancing adventure with stability, he aims to continue inspiring others to pursue their dreams while finding a sense of home and purpose in his own journey.
“If it can’t be grown, it must be mined. It’s a truth of human progress.”
The story of Burro Schmidt… He spent 38 years hand-digging a tunnel through a ½ mile of solid granite even though 19 years in, they built a road that made his tunnel obsolete. But he found his purpose and wanted to finish the job. Some may think that’s crazy, but I admire people like that.
Be Your Own Light - "I don't look for hope. I look for evidence."
Seek Awe - Understand your smallness in the world and how it's all interconnected.
Read the "Thank You Project" by AJ Jacobs.
"We love to see people who have found their purpose."
There are long-term consequences of short-term thinking.
Robert Greene's advice to Brent - Combine your unique and different skill sets to find your purpose.
Brent dedicated his book to his parents, Liz and Bill, and sister Laura.
I appreciate Brent’s outlook on life and permitting yourself to live a life of adventure and to think BIG. You can still wisely do this. Brent still works a day job with the Daily Stoic but is also taking a big swing at the same time. This is an option that is available for most of us. It’s on us to take action and do it.
I’ve known Brent for about a decade. In his previous role with Brass Check (that’s Ryan Holiday’s marketing company), one of his jobs was to get authors on podcasts. And I love how precise Brent was in his outreach. He never sent me an author unless he had done the work ahead of time to ensure they were a good fit for my show. I appreciate the care he puts into his work and has for a long time.
"When I think back 4 years, before Cerro Gordo, life was pretty stable. I had a good job, a solid apartment, and friends. It felt like a life that I could have floated through forever. I just kept feeling like I was missing out on...something. Something to grab my attention and not let go. To avoid, as Thoreau said, a life of “quiet desperation.” A lot has changed since then. Life certainly isn’t comfortable. There were 3 feet of snow to shovel before I could get to the outhouse this morning. There have been fires, floods, and earthquakes. I’ve lost too much weight, friends, partners, money. A lot more. I wouldn’t change a thing. I feel fulfilled in a way I never knew was possible. Building something real that I care about. Connected to my work, the world, the past. Meeting so many passionate people who care deeply about the same things. "
Get To Work – JP Morgan said every man has two reasons for doing anything: a good reason and the real reason…
The siren song of Cerro Gordo, a desolate ghost town perched high above Death Valley, has seduced thousands since the 1800s, but few fell harder for it than Brent Underwood, who moved there in March of 2020, only to be immediately snowed in and trapped for weeks.
It had once been the largest silver mine in California. Over $500 million worth of ore was pulled from the miles of tunnels below the town. Butch Cassidy, Mark Twain, and other infamous characters of the American West were rumored to have stayed there. Newspapers reported a murder a week. But that was over 150 years ago.
Brent Underwood bet his life savings—and his life—on this majestic, hardscrabble town that had broken its fair share of ambitious men and women. What followed were fires, floods, earthquakes, and perhaps strangest, fame. Ghost Town Living tells the story of a man against the elements, a forgotten historic place against the modern world, and a dream against all odds—one that has captured millions of followers around the world.
After graduating from Columbia University, Brent worked briefly for an investment bank in New York City. After one month, he quit and backpacked across Central and South America. Upon returning to New York, he founded a hostel in Brooklyn. In December 2014 Brent founded HK Austin, a hostel in Austin, Texas after staying in 150 hostels across 30 countries. For 2015, HK Austin was the highest-rated hostel in the United States.
“I’m not going to call it a ghost town anymore. I’m going to call it home.”
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