Escape Your Limits & LIFTS LIFTS Episode 15 - Tapping into Connectivity, Personalization, Engagement and the Consumer Experience in Fitness
Welcome back to L.I.F.T.S, your bite-size dose of the Latest Industry Fitness Trends and stories hitting the headlines and stirring up some debate.
This week L.I.F.T.S comes live from the Connected Health and Fitness Summit in LA. Hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of Sweatworks, are joined by Joe Vennare, Co-Founder of Fit Insider, the premier source of news and analysis shaping the fitness industry.
In this episode, live from the show, they debate about:
· ● Challenges facing brick-and-mortar gyms in low utilization, data analysis, and engaging customers beyond workouts.
· ● Nike expanding into wellness festivals and experiences to directly connect with consumers.
· ● Samsung launching a smart ring, are they falling behind in innovation.
· ● Potential for market saturation in fitness industry at 25% penetration.
· ● Rapid rise of GLP-1 prescriptions and impact on fitness industry.
● Concerns about excessive data overload stressing consumers.
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