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Big Take Asia
South Korea Has Plenty of Botox But Not Enough Doctors
Jan 14, 2025
Join K. Oanh Ha, a senior reporter at Bloomberg specializing in South Korea's medical tourism, as she delves into the booming demand for cosmetic procedures in the country. With 600,000 medical tourists flocking to South Korea in 2023, Oanh discusses the striking paradox of a Botox boom amid a shortage of qualified doctors. She explores the cultural significance of beauty treatments, the impact on the healthcare system, and personal stories from those seeking affordable enhancements. It’s a fascinating look at beauty, health, and economic pressures.
15:26
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Quick takeaways
- South Korea's booming medical tourism industry, driven by affordable cosmetic procedures, faces a crisis due to a severe doctor shortage.
- The societal pressure to conform to strict beauty standards in South Korea is escalating, influencing global perceptions and increasing demand for cosmetic enhancements.
Deep dives
The Surge of Medical Tourism in South Korea
South Korea has become a leading destination for medical tourism, attracting hundreds of thousands of visitors seeking cosmetic treatments and procedures. In 2023 alone, the country hosted around 600,000 medical tourists, with a significant portion opting for plastic surgery and skincare. This rise in popularity is fueled by the global fascination with K-pop culture and the allure of advanced yet affordable procedures compared to prices in Western countries. The South Korean government actively promotes this industry, aiming to enhance its position as a medical tourism hub in Asia.
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