Beauty and Burden: The Medical Tourism Boom

This chapter investigates the rapid expansion of medical tourism in South Korea, particularly for cosmetic procedures, while spotlighting the personal journey of individuals seeking affordable beauty treatments. It highlights the paradox of rising demand for cosmetic surgeries in affluent areas like Gangnam, juxtaposed with a critical shortage of general medical practitioners and the subsequent public outcry from medical residents. The discussion also touches upon cultural influences, government initiatives, and the potential implications on the healthcare system stemming from this burgeoning industry.