her Self: IFS & Spiritual Entrepreneurship 229 | How to Tell Stories That Sell (Without Oversharing)
If you’ve ever felt torn between staying private and showing up online in a real, resonant way—this episode is for you.
I’m joined by storytelling mentor and former journalist Cyndi Zaweski, who helps spiritual entrepreneurs share meaningful stories that deepen connection and drive business results—without performative vulnerability or burnout.
In this heartfelt conversation, we explore:
- The real difference between a story and a plot—and why it matters in your marketing
- How to find everyday “micro-moments” in your life that quietly carry meaning (and don’t feel like too much exposure)
- Why quality > quantity when it comes to social media—and how Cyndi built a thriving business posting just 2x per week
- A powerful two-step practice to mine your memory for stories your audience will love
- How to maintain your voice and values in the age of AI
Whether you’re navigating a season of creative evolution or simply wanting to feel more like yourself online, this conversation offers a refreshing, practical path forward.
Tune in and learn how to tell stories that feel good to share—and invite the right people into your world.
In this Episode We Explore:
0:00 – 10:30 Discover how some women are redefining visibility and privacy—what's truly possible when sharing your story.
10:30 – 20:00 Uncover the art of mining meaningful moments from everyday life—without oversharing or losing your authentic voice.
20:00 – 30:00 Explore practical strategies for creating stories that resonate, build connection, and stand out in a crowded marketplace.
30:00 – 40:00 Learn how to turn personal experiences into powerful brand stories—and why your micro-moments hold big potential.
40:00 – 50:00 Get insight into balancing AI tools with your unique voice—preserving authenticity in a digital age of automation.
Resources:
- Sign up for Cyndi’s newsletter
- Connect with Cyndi on Instagram
- Get our free guide: 7 Hidden Ways Your Unresolved Wounds Are Sabotaging Your Business
- Subscribe to Sara’s Sunday Journal
- Connect with Sara on Instagram
Mentioned in this episode:
her Self CEO Early Reg Dynamic Ad
her Self CEO Early Reg Dynamic Ad