Episode 572 Copywriting With Todd Jones - The Art of The Remix

The provided text features an episode of "The SDM Show" hosted by Rob Cairns, focusing on various aspects of digital marketing, business, and productivity. In this specific episode, Cairns interviews Todd Jones about "the art of the remix" in content creation, a strategy for repurposing existing content across different platforms to save resources, reuse remarkable material, and reach new audiences. They discuss how to adapt content for native platform experiences, the importance of understanding audience culture on each platform, and utilizing various content forms like podcasts, articles, and offers for remixing. The conversation also touches on creative reimagining of content, emphasizing strong engagement and storytelling to stand out in the crowded digital landscape.