Entrepreneur Bjork Ostrom discusses 'side hustle stacking' to diversify income streams. He shares how his food blog led to multiple successful online businesses. Topics include maximizing ROI, focusing on existing ventures, financial tracking tools, and the power of incremental growth.
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volunteer_activism ADVICE
Simplify Before Diversify
Simplify your current income stream before diversifying.
Only branch out after establishing a working foundation.
question_answer ANECDOTE
From Food Blog to Membership
Bjork and his wife Lindsay started by sharing their food blogging journey.
Their audience's interest led to launching Food Blogger Pro three years later.
volunteer_activism ADVICE
Validate With Presales
Validate your product with presales before building it.
Use early income to fund initial development.
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This 10-year-old blog has been a launchpad for Food Blogger Pro (a guide for aspiring food bloggers), Clariti (for optimizing your site's content), and the holding company, TinyBit.
And this is the framework he uses to decide if an idea is worth pursuing.
The Side Hustle Show 