Building Beloved Hospitality Brands Through Storytelling and Experience Design - Jessica Gidari, Hospitality Lab

In this episode, Jessica Gidari, Senior Director of Design and Concept Development at Union Square Events' Hospitality Lab, discusses the art of creating a standout brand in hospitality today through storytelling and experience design.

Listeners will learn:

• The Importance of Brand Narrative: Discover why going beyond logos and fonts to craft a compelling story is crucial for your hospitality brand's success.
• Starting the Branding Process: Gain insights into the research and discovery phase of branding and how to identify the most potent narrative for your brand.
• Developing Brand Tenants: Learn how to establish the pillars of your brand experience and ensure every aspect of your operation aligns with these core values.
• Connecting Disparate Elements: Understand the process of creating a throughline that connects various components of your brand for a cohesive guest experience.
• Expansive Applications of Hospitality: Find out how hospitality principles can be applied beyond hotels and restaurants, as Jessica shares examples from working with corporate clients like JP Morgan and cultural institutions.
• Enlightened Hospitality Principles: Dive into the enlightened hospitality ethos and how it can transform interactions within teams and with guests.

Whether you're a hospitality professional or someone interested in the power of branding and guest experience, this episode will provide valuable insights into creating a brand that resonates with your audience and stands the test of time. Tune in to learn how to weave storytelling into the fabric of your hospitality brand and create memorable experiences for every team member and guest.

Read 'Setting the Table' by Danny Meyer

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Music for this show is produced by Clay Bassford of Bespoke Sound: Music Identity Design for Hospitality Brands