Book Marketing Mentors How to MasterPodcast Guesting to Promote Your Book and Brand - BM510
Podcast guesting isn’t about showing up and hoping for the best. It’s about showing up strategically.
In this episode, we pull back the curtain on what actually makes podcast guesting work for nonfiction authors—and what quietly sabotages it.
My guest is Noemi Beres, co-owner of Podcast Connections, one of the most respected podcast booking agencies in the industry. She shares what hosts look for, what turns them off instantly, and how authors can use podcast guesting to build real authority, not empty exposure.
We talk about pitching the right way, showing up as a guest hosts want to re-invite, and turning a single interview into long-term visibility and book sales—even if your book isn’t published yet.
This is not about chasing interviews. It’s about earning them and making them count.
Key Takeaways
Research Before You Pitch
Why generic pitches fail and how doing your homework instantly sets you apart.
Value Beats Promotion
How authors lose credibility when they sell instead of serve—and what to do instead.
Treat Interviews Like Conversations
What keeps listeners engaged and hosts grateful you showed up.
Make One Interview Work Harder
How to extend the life of every appearance across your platform.
Relationships Matter More Than Reach
Why professionalism, gratitude, and follow-up lead to more opportunities than downloads ever will.
If podcast guesting is part of your book marketing strategy—or should be—this episode will change how you approach it from here on out.
Podcast Connections is an official sponsor of Book Marketing Mentors. Please consider supporting them. See more information below.
Here's how to connect with Noemi
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When Visibility Feels Hard, Podcast Guesting Changes the Game
If you know your book deserves more reach but visibility feels like a struggle, podcast guesting can open the right doors.
Podcast Connections gets you in front of the audiences who need your message and your expertise.
Contact them at PodcastConnections.co
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