TED Talks Daily 3 rules to help you build a successful business | Julissa Prado
Feb 20, 2023
Julissa Prado shares her inspiring journey from idea to entrepreneur, rooted in her Latino and immigrant background. She outlines three essential rules for business success: having a clear vision, executing with focus, and building resilience. The discussion emphasizes the importance of personal connections and trusting your instincts in a multicultural landscape. Defying conventions and maintaining a strategic mindset are highlighted as keys to navigating the challenges of entrepreneurship.
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Get Personal
- Get personal with your customers and understand their needs.
- See your customers in your community and connect with them authentically.
Break the Rules
- Don't be afraid to break traditional business rules.
- Embrace your unique qualities and create your own strategies.
Unconventional Launch
- Instead of expensive marketing, Julissa Prado launched her brand with a horse, mariachi, and TikToks.
- This unconventional approach cost under $1,000 and proved effective.