The Importance of Touch

Are you touch starved? Do you feel a touch hunger in your life?

Michael Banissy is a psychologist whose work focusses on the importance of physical connection between people, he styles himself as part of a group of ‘scientists who stroke’. Touch has become sigmatised by the actions of those who have misused it, to the extent that many of us have become fearful of touching the arm or shoulder of others.

Michael Banissy gives a compelling case for appropriate touch, and asks us to rethink the role it plays in our lives.

His book Why We Touch is out now. (It’s called Touch Matters in the US).

Read more: How touch changes our decision making

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