
Uncensored Direct Marketing #213 Do Not Honor, Pick Up Card & Other Issuer Declines Explained
If you’re seeing “Do Not Honor,” “Pick Up Card,” Code 05, Code 04, Code 07, or “Issuer Decline” in your transaction logs, this video breaks down exactly what they mean — and how to fix them before they wreck approval rates and revenue.
This video uncovers what these decline codes actually signal and why banks trigger them. Whether you run subscriptions, upsells, or a high-ticket funnel, these declines can quietly kill revenue if you don’t know what’s behind them. Maria explains what merchants can do to recover the sale, reduce future declines, and stabilize cash flow.
If decline codes spike during billing cycles, promotions, or traffic surges, this guide shows you the real root causes — and the strategies that actually work.
What you’ll learn:
✅ What “Pick Up Card” REALLY means today
✅ Do Not Honor vs Issuer Decline — and why banks use them
✅ Why these declines happen (fraud patterns, velocity, AVS mismatches, processor changes, and more)
✅ How to save the sale when these codes hit
✅ Best practices to prevent declines and increase approval rates long-term
If you’ve been stumped by these decline codes and how to fix them, this is the clearest breakdown you’ll find — and it gives you the insight you need to read your data like an expert and make smarter decisions for your checkout flow.
Struggling with declines? DirectPayNet helps merchants improve approval rates and prevent these codes from tanking revenue. Reach out if you need support!
