Instagram Strategy Audit: How to Renew Your Results
Nov 10, 2022
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Instagram expert, Millie Adrian, shares tips on auditing your Instagram strategy, including analyzing and testing your approach. Outdated strategies like follow/unfollow, engagement groups, and untargeted engagement are discussed. Learn how to measure conversion rates and increase growth, optimize your bio, use Instagram Reels to reach new audiences, automate DMs, and create engaging carousels and captions.
Regularly analyze and update your Instagram strategy to adapt to algorithm changes and new features.
Create and optimize highlights on your Instagram profile to organize and showcase important content.
Deep dives
The Importance of Auditing Instagram Activities
It is crucial to regularly analyze and evaluate your Instagram strategy to adapt to the ever-changing algorithm and new features. Strategies such as the follow-unfollow method, engagement pods, outdated giveaway strategies, and untargeted engagement should be avoided.
Optimizing Your Instagram Profile
To improve your Instagram profile, focus on creating a clear call-to-action in your bio and directing followers to a lead magnet. Pay attention to the conversion rate of your profile and make necessary changes to increase the percentage of followers.
Using Highlights Strategically
Highlights on your Instagram profile can be a powerful tool for organizing and showcasing important content. Categorize highlights based on your goals or content pillars, such as featuring freebies, products, or specific topics. Customize highlight covers to align with your brand and make it easy for users to find relevant content.
Reevaluating Content Types and Captions
Continuously experiment with different content types, such as photos, videos, carousels, and reels, to understand what resonates best with your audience. Focus on creating engaging long-form captions that provide value and evoke a response from your followers.
Is your Instagram marketing working? Are you using outdated strategies and tactics? To discover how to audit and improve your existing Instagram strategy, I interview Millie Adrian.