The Edge Podcast
What Can Story Protocol Actually Do For IP?
Apr 1, 2025
Jason Zhao, Co-founder of Story Protocol, brings his AI and blockchain expertise to the conversation. He discusses how Story Protocol transforms intellectual property into programmable assets, revolutionizing licensing and protection. Zhao emphasizes the importance of blockchain in creating an efficient IP marketplace, enhancing revenue for creators. He also touches on collaborations with notable figures like David Goyer and explores the potential of AI to redefine IP management and revenue streams in the evolving digital landscape.
52:01
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Quick takeaways
- Story Protocol aims to revolutionize the IP market by enabling creators to efficiently register and license their assets using blockchain technology.
- The integration of blockchain significantly reduces transaction costs and barriers for creators, fostering a more equitable marketplace for intellectual property.
Deep dives
The Inefficiency of Traditional IP Markets
The traditional intellectual property (IP) market is fraught with inefficiencies that hinder individuals and smaller creators from accessing valuable assets. This system often requires hiring expensive legal representation, navigating complex licensing negotiations, and engaging with multiple stakeholders, such as large corporations like Disney. Additionally, the audit processes involved can be time-consuming and cumbersome, deterring many potential creators from even attempting to monetize their ideas. This high friction environment creates significant barriers to entry, making it difficult for artists and innovators to explore their creative potential.
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