B2B Growth
Guests are a BAD show growth strategy
Jul 9, 2024
The podcast discusses why having guests on your show may be hurting your growth and ROI. It emphasizes building an audience over generating leads and the power of personality-led content. Exploring the impact of featuring guests on podcasts, it challenges the belief that famous guests automatically boost a podcast's audience.
17:32
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Quick takeaways
- Big-name guests do not necessarily boost podcast growth; consistent content creation and brand building are crucial.
- Relying solely on guest interviews risks diluting brand messaging and hindering audience connection with the show.
Deep dives
The Myth of Guest Impact on Show Growth
Despite the common belief that hosting well-known guests will significantly boost a podcast's growth, the podcast illustrates that big-name guests like Gary Vee or Simon Sinek do not necessarily drive increased audience numbers. The misconception that guest appearances alone can fuel show growth overlooks the importance of consistent content creation and building a unique media empire. Rather than relying solely on guest interviews for growth, establishing a strong brand through varied content channels like newsletters and YouTube proves more effective in audience expansion.
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