B2B Growth Guests are a BAD show growth strategy
Jul 9, 2024
The podcast discusses why having guests on your show may be hurting your growth and ROI. It emphasizes building an audience over generating leads and the power of personality-led content. Exploring the impact of featuring guests on podcasts, it challenges the belief that famous guests automatically boost a podcast's audience.
Chapters
Transcript
Episode notes
1 2 3 4 5
Intro
00:00 • 3min
Reevaluating the Impact of Guest Names on Show Growth
02:47 • 4min
Challenges of using guests for show growth
06:39 • 3min
Strategic Differences Between Brand and Content-Based Podcasts
09:35 • 6min
Exploring the Significance of Core Beliefs in Thought Leadership and Brand Building
15:28 • 2min