

Adam Robinson on Zero to 10M ARR: How I Bootstrapped $29M Without VC
Feb 12, 2025
52:08
I jumped on the Zero to 10 Million ARR podcast with Tom Morkes and Alex Turnbull to tell the whole damn story—bootstrapping Retention.com to $25M ARR, spinning up RB2B to $4M in 10 months, and why I think chasing VC money is one of the worst paths a founder can take.
We covered:
- Why I’d rather own 50% of a $25M ARR business than chase a unicorn headline
- The origin of Retention.com (and why GetEmails had that “oh sh*t” product-market fit moment)
- The power of founder-led brand vs. scaling too fast with no signal
- What Ross Paquette taught me about running lean—and why I still operate like a bootstrapper
- How I’d do it again if I were starting from zero today
This isn’t some polished PR story—it’s raw, real, and exactly what I wish someone had told me 10 years ago.
Find out more
https://www.linkedin.com/in/retentionadam/
https://www.youtube.com/@retentionadam
https://www.rb2b.com/