The Rich Somers Report Building a Profitable Parking Lot Business | Jonny and Clay Velarde E449
Jan 13, 2026
Jonny and Clay Velarde, the innovative minds behind Valet Parking Pros, share their journey from a $15K start to generating over $350K in revenue through savvy parking lot strategies. They delve into the underrated potential of parking lots, creative financing, and the ins and outs of leasing versus ownership. The duo covers dynamic pricing models, seasonal opportunities, and leveraging technology like QR codes for efficiency. With insights on market selection and operational tactics, they provide a blueprint for anyone looking to tap into this lucrative business.
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Launch Valet With Low Startup Cost
- Start a valet business with minimal capital by hustling for private events and using profits to expand into lots.
- Door-to-door sales, a business license, and a simple website are enough to launch quickly.
Use Arbitrage To Start Without Buying
- Use arbitrage: lease underused private lots from businesses and monetize them with daily parking or valet.
- Structure deals as revenue splits or fixed monthly rent and renegotiate if performance changes.
Lock Long Leases And Renewal Rights
- Negotiate long-term leases with renewal and right-of-first-refusal clauses to protect valuable spots.
- Secure multi-year terms so you capture upside and deter competitors.