Cory Stout has already built a successful brand, Woodies Sunglasses. But like any keen ecommerce entrepreneur, he’s seen the potential of acquiring Amazon businesses to grow and improve on.

In this Under the Hood, Cory walks me through the process of his latest acquisition. Inspired by the episode with Shakil Prasla of Pro Click Ventures, he jumped on Empire Flippers and looked at his options. He eventually settled on a business selling a bird feeder called Nibbles and paid $30K for it.

Cory and I then discussed some low hanging fruit in terms of improving the product listing and marketing. These include:

Replacing existing stock photos with high-quality images
Improving the copy
Adding infographics
Investing in PPC
Change up the packaging (but not too much)

We also discussed how tying in the product with some type of birdseed can be a great way to not only generate interest in Nibbles but also open up the possibility of introducing new product additions to complement this one SKU in the future.

If you’re interested to get onsite advice from Mike and have your business be featured, sign up for the EcomCrew Roadshow today!

Join this month’s giveaway and get the chance to win an annual Premium subscription for free.

Watch the final three pitches for Round 1 of the 5 Minute Pitch.

Finally, if you enjoyed listening and think this episode has been useful to you, please take a moment to leave us a review on iTunes.

If you have any questions or comments, feel free to leave them below. Happy selling!

Episode 292 - Brian "Jiu-Jitsu Cop" James