RealTrending DeLeon Realty’s Mike Repka on the firm’s salaried agent model
On this week’s episode of the RealTrending podcast, we welcome Michael Repka, the CEO and managing broker of DeLeon Realty, a Palo Alto-based brokerage with a unique business model of salaried agents.
In this conversation, Mike and Tracey talk about DeLeon’s brokerage model and its place in the market post-NAR commission lawsuit settlement, as well as scalability and sustainability of the salaried agent model. They also talk about what the future holds for buyer’s agents and what agents need to do to demonstrate their value to consumers.
Here’s a glimpse of what you’ll learn:
- DeLeon Realty is structured differently from traditional brokerages, with all agents being salaried and the commission going to the buyer's side.
- Value-added services, such as providing legal and contractor support, can set a brokerage apart and offer additional value to clients.
- The recent NAR settlement may lead to the emergence of new business models and services.
- Buyer's agents may need to demonstrate their value and offer unique services to justify their commission.
- The future of buyer's agents may involve a shift towards a more a la carte approach and specialized services.
Related to this episode:
Enjoy the episode!
The RealTrending podcast features the brightest minds in real estate. Every week, brokerage leaders, top agents, team leaders, and industry experts share their success secrets, trends, and lessons learned navigating this ever-changing industry. Hosted by Tracey Velt and produced by Elissa Branch.
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